Erwin Hendriks
Domain Lead Digital Marketing
- e: erwin_hendriks@hotmail.com
- w: ErwinHendriks.com
- p: (+31) 6 150 305 56
Professional Profile
I am a managing consultant and Domain Lead Digital Marketing at Capgemini. My expertise focusses around search marketing, online advertisement, conversion optimization and segment marketing. My main objective is to apply my knowledge and experience to collaboratively support large clients in substantially improving the quality, effectiveness and customer satisfaction (NPS) of digital marketing initiatives.
Equipped with over 13 years online IT experience and a strong background in Online Marketing, Analytics, Content Management and Business Intelligence, I prefer acting on the edge between technical delivery management, consultive selling and thought leadership. As a consultant I have done a wide range of BI & online projects at a variety of B2B/B2C clients within the Telco, Retail, Public, Utilities, Consumer Lifestyle & Automotive market. I am very passionate about e-Business and highly results driven.
Recent Work Experience
Jan. 2010 - Present
Domain Lead Online
Capgemini NL B.V., Full-Time
- I am responsible to develop solutions that improve the success, engagement and value of the online businesses of our clients. Leveraging CRM & online analytics data into succesful and effective digital marketing campaigns.
- Optimizing cost & revenue streams in digital channels by strong focus on analytics, return, conversion and the strategic value of the online proposition and the relationship with customers
- Thought leader on Online Business Analytics (web & social media), Conversion optimization and Search Engine Marketing (SEO/SEA)
Aug 2008 - Dec 2009
Deputy Practice Manager
Capgemini NL B.V., Full-Time
- As Deputy Practice Manager I was directly responsible and accountable for the daily operations of our Business Intelligence and Enterprise Content Management business unit (90FTE)within the sector Products
- Daily DPM activities: Creating external & intercompany contracts, resource utilization, delivery management, staffing coordination, stakeholder management, reporting, forecasting and invoicing
- Beside my DPM role I have also fulfilled the role of People manager during this period. Supporting staff in their career planning & guidance, professional development, training, employability, utilization and yearly assessment cycle
Other Work Experience
2007 - 2008
Staffing Coordinator
Capgemini NL B.V., Full-Time
2005 - 2007
Senior Business Intelligence Consultant
Capgemini NL BV., Full-Time
2003 - 2005
Business Intelligence Consultant
Accenture Technology Solutions, Full-Time
2001 - 2003
Junior Project Lead
RDC Datacentrum BV., Full-Time
1999 - 2001
Software Engineer / DBA
Budget Rent a Car, Part-Time
1997 - 1998
ICT Engineer
Kyocera Mita Europe, Part-Time
1996 - 1998
2nd Line Customer Support Agent
Sykes Enterprise, Part-Time
* I welcome the opportunity to discuss in person the above roles in more detail
Education
2010 - 2011
Hogeschool van Utrecht
Minor, Business sciences - TOGAF Enterprise Architecture
1998 - 2006
Hogeschool van Amsterdam
Bachelor, Information Technology
1992 - 1998
Amstelveen College
Higher Education, HAVO (beta)
Core Skill & Competence Cloud
